Innovation and Design Par Excellence

Brazilian aerospace major Embraer is a company with a rich engineering history and is growing from strength to strength globally

Issue: BizAvIndia 1/2015By Claudio Camelier, VP, Sales & Marketing, Asia Pacific & Middle East, Embraer Executive Jets Photo(s): By Embraer
Impressive Display: An array of Embraer Executive Jets

Embraer was established in 1969, and it has grown from its Brazilian roots to a globally renowned enterprise that designs, develops, manufactures and sells aircraft for the commercial, defence and security, and executive aviation segments. It is the world’s largest manufacturer of commercial jets with up to 130 seats.

Building on its strong engineering foundation in manufacturing commercial and defence aircraft, Embraer Executive Jets moulded its entry into the executive aviation market in the year 2000 through extensive customer interaction and research and is now a seasoned player that constantly brings fresh perspectives to the market. Embraer Executive Jets is now the only manufacturer to offer a full portfolio of business jets – from the entry-level Phenom 100E to the ultra-large Lineage 1000E.

Today, more than 750 Embraer Executive Jets are operating in over 50 countries, and they are making headlines around the world. It was announced last year that the Phenom 300 was the most delivered business jet in 2013. Also, the Honeywell Survey of Purchase Intent rated the Legacy 650 as the most desired jet in Asia in 2014.

A STRONG SUPPORT STRUCTURE FOR CUSTOMERS IN INDIA

India is the first country in Asia-Pacific to have the widest portfolio of Embraer Executive Jets (all models except for the Legacy 500). These jets are used by corporations, the Indian Government, private charter services and private individuals. Despite the different profiles, there is one common factor that prevails among the users of business jets – the business jets are viewed as a ‘business tool’ enabling one to manage their travel and be in control of where to go, when to go, and sometimes even, who to go with.

All of Embraer Executive Jets’ portfolio of aircraft – from the Phenom 100E to the Lineage 1000E are well regarded for its design, high performance reliability, low operating costs, and ease of maintenance.

Take for instance the Phenom 100E – it is Embraer’s entry-level ideal for travel from places like Mumbai to cities across India, Sri Lanka and can carry up to seven passengers. The flexibility of this enhanced jet allows you to take off and land on short runways, while fuel economy helps to keep operating costs low, lower than some turboprop aircraft.

At the other end of the spectrum, you have the Lineage 1000E which is an ultra-large executive jet and the only business jet in its category to provide five distinct cabin zones for up to 19 passengers, and is the epitome of comfort and state-of-the-art technology. It has a volume that is two-and-a-half times larger than traditional corporate jets in this category and has a cabin area of about 750 square feet. One of the five cabin zones can be made into a private suite with a full-sized bed and an optional shower.

To support its customers in India, Embraer Executive Jets has a comprehensive customer support structure with multiple authorised service centres located across the country. This is part of Embraer Executive Jets’ comprehensive global customer support network which includes a Customer Contact Centre that operates 24 hours a day, 7 days a week.

Elegant Display: Embraer Lineage 1000E interior

DESIGN-DRIVEN

Apart from the performance, technology and reliability of the business jet, Embraer Executive Jets is also known for the close attention it pays to the interior design of the cabin.

Given the very different owners, usage profiles and missions, Embraer has provided customers flexible options for their interior design. For some, it is a “home away from home” concept that drives the cabin interior design of the business jet. For others, especially corporate customers, the preference is for an “office away from office”, or even, a combination of both.

“Our showrooms in Melbourne, Florida are an integral part of the Embraer Executive Jets Customer Centre, and they provide ultimate, state-of-the-art visualisation technology for an integrated design experience,” says Jay Beever, Vice President of Interior Design. “We provide a design environment where customers feel comfortable guiding us through the array of their tastes until a desired outcome is reached. Since, so many of our customers are familiar with a design experience for their homes, yachts or offices, they welcome the opportunity to explore the spectrum of personalisation options in their aircraft.”

Embraer is passionate about design and this is evident as its teams interact with clients to come up with the best interior that matches their tastes and requirements.

At Embraer Executive Jets, we are with you for the journey.


For more information, please contact Abhishek Sinha, Regional Sales Director, Embraer Executive Jets at abhishek.sinha@sin.embraer.com.