INDIAN ARMED FORCES CHIEFS ON OUR RELENTLESS AND FOCUSED PUBLISHING EFFORTS

The insightful articles, inspiring narrations and analytical perspectives presented by the Editorial Team, establish an alluring connect with the reader. My compliments and best wishes to SP Guide Publications.

— General Upendra Dwivedi, Indian Army Chief

"Over the past 60 years, the growth of SP Guide Publications has mirrored the rising stature of Indian Navy. Its well-researched and informative magazines on Defence and Aerospace sector have served to shape an educated opinion of our military personnel, policy makers and the public alike. I wish SP's Publication team continued success, fair winds and following seas in all future endeavour!"

— Admiral Dinesh Kumar Tripathi, Indian Navy Chief

Since, its inception in 1964, SP Guide Publications has consistently demonstrated commitment to high-quality journalism in the aerospace and defence sectors, earning a well-deserved reputation as Asia's largest media house in this domain. I wish SP Guide Publications continued success in its pursuit of excellence.

— Air Chief Marshal A.P. Singh, Indian Air Force Chief
SP's Military Yearbook 2021-2022
SP's Military Yearbook 2021-2022
       

ST Engineering Adopts Masterbrand For Its Subsidiaries To Drive Growth In Key Global Markets

Issue: 06-2018

ST Engineering announced that it is undertaking a group-wide branding exercise to firstly, adopt a single brand approach by harmonising all its corporate brands by using “ST Engineering” as a masterbrand, and secondly to align the nomenclature of its subsidiaries’ company legal names with that of “ST Engineering”. The brand harmonisation and alignment of company legal names will take effect from June 1, 2018, in a phased approach.

The brand harmonisation will help drive higher brand visibility and position the Group for greater commercial impact and marketing presence as it expands into new global markets and industry segments. The brand harmonisation will first cover ST Engineering subsidiaries in Singapore and all its global subsidiaries in the Aerospace sector, followed by other overseas companies. The corporate brands of ST Aerospace, ST Electronics, ST Kinetics and ST Marine will be dropped as they take on the masterbrand with sector descriptors of Aerospace, Electronics, Land Systems, and Marine respectively.

The brand harmonisation and company legal name change of the affected entities will not impact any existing contracts, rights and obligations of the parties under these contracts.