Jayant Baranwal Chairman & Managing Director SP Guide Publications (PVT) Ltd

Behind the foundation of Guide Publications which is SP Guide Publications today, there was a crucial objective as laid down by the Founder Shri Sukhdeo Prasad Baranwal. The crucial objective was to spread knowledge, spread awareness on aspects of armed forces, report unreported facts and raise issues concerning our armed forces.

The humble beginning of Guide Publications concentrated on these issues pertaining to the security of our motherland. I, as the person now responsible to take this journey ahead, learnt some important lessons from the Founder, which are:

• Integrity and Honesty are key to success;
• Quality of any effort can never be compromised;
• Setting benchmarks should be part of our aims and objectives;
• Not just lead, but also to instill pride and confidence in people surrounding you;
• Present the strongest image of the country in front of the world; and
• Do always think of the motherland first, rest follows.

These tenets form the core values of the company today and are the foundation of our vision for the future!

Our Star Logo

The beautiful logo of our company conceptualised by our Founder reflects strong character, brilliance and light. It means “Humankind pleading to Almighty God to lead them from darkness to light”. The very process of spreading the right information by our company with the right perspective strive to contribute towards the enlightening of minds and enabling constructive thoughts in the greater good of the community, the society and our motherland.